After you have some experience using email as a marketing method in the above mentioned ways, you can begin to explore the options of using it as a lead generation tool. Most often, companies will start off using email marketing as a means of communicating with the client after an initial purchase or visit to their website. This is not always the only way to go. You can check out self hosted autoresponder at https://myselfhostedsetup.com
You can gather email addresses in a variety of forms and send them commercial emails (without spamming them.) Many companies use this method to help them find new customers and then to generate sales from these programs.
When using your email marketing methods to gather leads, you have to keep a few specific things in mind. First, you need to be sure you are not spamming anyone and that you have permission in some form to email the person.
MAKE IT SUCCESSFUL
In order to make your email promotion successful, you need to be sure you are getting the best information across. To be successful, you will need to get leads from these messages.